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SportBusiness has a strict inner coverage governing the collection, evaluation and cleansing of data. This entails the application of a proprietary set of rigorous information standards, with vetting by trusted experts to ensure unparalleled data quality and accuracy. Data and analysis on the relationships between leading sports properties and the brands that sponsor them, together with databases of offers, determination makers and activations. Last weekend’s NFL Super Bowl highlighted the stress point between the return of fans to reside sporting events and the risks inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, appears on the execs and cons, backed by the company’s proprietary study on fan sentiment. National Lacrosse League commissioner Nick Sakiewicz explains why the league is continuous to halt its play amid the Covid-19 pandemic and is as an alternative preparing to return in the fall.

Australia’s National Rugby League has signed up industry …